Guanghua-Kellogg Executive MBA participants will complete 24 courses in Beijing, Chicago, Shanghai and Xi'an. Another two courses will be taken during the global elective week at any partner school within the Kellogg Global Executive MBA network. A thesis is also required as a capstone to the program.

Macroeconomics+
This course introduces macroeconomic concepts and tools that enable managers to understand how an economy functions as a whole. Topics include economic growth, inflation, business cycles, and fiscal and monetary policies.

Political Economy+
This course provides a conceptual framework essential for analyzing the interaction between government and the economy. It emphasizes the hierarchical structure of government, incentives of government bureaucrats, and strategies for developing government-business relationships.

Leadership and Organizations+
This course focuses on the skills and ideas behind effective leadership: how to develop well-functioning teams, making good use of your personal and organizational resources, making difficult but critical decisions, and negotiation strategies.

Analytical Approach to Uncertainty+
This course introduces fundamental probabilistic concepts that enable managers to make critical business decisions in the face of uncertainty.

Financial Reporting Systems+
This course introduces generally accepted accounting principles and concepts, and it trains executives to analyze financial statements.

Managerial Economics+
This course introduces the economic principles of pricing. It provides an overview of, for example: the trade-off between margin and volume, price discrimination, and pricing in competitive environments.

Statistical Decision Analysis+
This course teaches participants how to make better business decisions based on systematic data analysis. It provides the tools and skills necessary to interpret big data as it relates to company growth.

Marketing Management+
This course provides insight into established and effective marketing strategies, and it develops relevant analytical frameworks. It builds on key marketing concepts (customer analysis, targeting and positioning, branding, pricing, and channel management) to illustrate strategic decisions necessary to run a successful business: choosing customers, creating value for them, and delivering good-quality, sustainable products.

Operations Management+
This course examines the basic principles of managing the production and distribution of goods and services. It approaches operations as a managerial integration function and provides frameworks and tools to target and implement improvements in business processes.

Accounting for Management Planning and Control+
This course details the use of financial information in management. Topics include profitability, performance measurement, and activity-based management and decision-making support.

Managerial Finance+
This course introduces the basic techniques of finance and investment. Topics include forecasting cash flows/earnings, discounting techniques and valuation, and determining their application to financial investments and capital investments.

Management in the Chinese Context+
Using a number of real-life examples, this course provides deep insight into management in the Chinese context. Participants analyze challenges from different stakeholders and learn how leaders respond to these challenges by building appropriate organizational capacity.

Negotiation Strategies+
Negotiation Strategies provides participants with the opportunity to develop their negotiation skills in a series of simulations and debriefings that address multicultural and multiparty issues. Each simulation has been chosen to highlight the central concepts that underlie negotiation strategy. These concepts are the fundamental building blocks for planning negotiation strategy, managing negotiations, and evaluating the quality of negotiation outcomes.

Strategic Crisis Management+
This course provides conceptual tools for managers in high-pressure, complex crisis situations. Topics include management and media, dealing with activists and interest groups, and surviving legal, legislative and regulatory challenges.

Strategic Decisions in Operations+
This course emphasizes strategic decision-making and its link to financial performance in a firm. It emphasizes the long-term, "big" decisions firms face when (re-)structuring their operations. Topics covered range from evaluating flexible technologies to designing supply chains.

Marketing Strategy+
This course examines strategies over the product life-cycle, including growth strategies, strategies for mature and declining markets, and defensive strategies.

Strategic Financial Management+
This course features an integrated analytical framework and case studies to examine how corporate executives make strategic financial decisions in order to generate lasting value. Topics include: understanding the links between corporate strategy and firm performance, diagnostics of firms’ capital market performance, and leveraging mergers, acquisitions and divestitures to create value.

Mergers and Acquisitions+
Mergers and acquisitions are used by firms to expand; it is an increasingly common practice throughout the world. This course studies the theory of mergers and acquisitions and examines case studies of firms hat have undergone mergers and acquisitions in order to grow.

Foundations for Strategy Formulation+
This course explores economic principles essential for the formulation and evaluation of strategy. Topics include industry analysis, strategic positioning and the boundaries of a firm.

Ethics and Executive Leadership+
This course examines the role of the CEO and other top leaders in modern organizations. It highlights the ethical challenges they face, and it explores the implications of a variety of ethical frameworks used to facilitate more effective, complex organizational decision-making.

Strategy and Implementation in China+
This course focuses on strategy and implementation issues in the context of management in China. Topics include: how multinationals implement winning strategies in China, how state-owned enterprises transform and behave during institutional transition, and developing contingencies that affect strategic decision-making and implementation.

Finance in China+
This course uses a theoretical perspective and case studies to examine the nature of finance in China. It explores the practices of Chinese financial intermediaries and financial markets, the underlying factors driving such practices, the strengths and pitfalls of Chinese finance, and the most pressing challenges facing finance professionals operating in China.

Capstone: Leading an Organization+
The capstone course brings together disciplines executives have encountered throughout the program. Participants develop an integrated understanding of business planning and strategy, and use a computer-based management simulation (Capstone® Business Simulation) to plan and test strategies in a competitive environment.

Global Strategy+
This course exposes executives to the opportunities and risks that globalization brings. Topics include cross-border mergers and acquisitions, and management of multinational companies (particularly those in emerging markets).

Thesis Course+

A master’s thesis shall be completed and submitted for evaluation two months before graduation. The thesis may be project-related (practical) or research-based.

Through the master’s thesis, executives demonstrate their ability to analyze business challenges and apply effective solutions. Participants may draw themes and inspiration from their (personal) professional career, or write about a typical management issue encountered during the program.

This thesis may be supervised and assessed by any of the professors teaching in the Executive MBA program, provided the professor's consent is obtained.

Executives are required to give a final presentation in the presence of faculty and their peers.

General deadlines and requirements:

  • Deadlines:
  • March 1 (submission of thesis topic)
  • May 31 (submission of completed thesis)
  • English only

Guanghua - Kellogg

Guanghua-Kellogg Executive MBA Program Office
Guanghua Bldg. No. 2, Guanghua School of Management
Peking University, 5 Yiheyuan Road
Beijing, 100871 China
Tel.: (8610) 6274 7158
Fax: (8610) 6275 0424
E-mail: gkemba@gsm.pku.edu.cn